Visual Identity & Brand Development Gallery
A selection of identity and brand development work, highlighting product launch materials, refreshed visual systems, and the supporting assets that introduce brands with clarity and impact.
I designed corporate graphics and an introductory slide deck to support internal and external communications. Featured graphics work includes variations of global presence maps, process slides, and a “Faces of SAATI” employee grid, bringing a human and global perspective to the company’s visual identity. Headshots have been obscured in this portfolio to maintain privacy.
For the launches of the Nexus Automated Sandcarver and the Elite X3 Extended, I collaborated with IKONICS Imaging’s Marketing and Sales teams to build a cohesive visual identities and coordinated launch materials such as event flyers, brochures, and digital media. I also created the large-scale sandcarving artwork used in promotional shoots, training content, and live demonstrations, and managed the logistical transport of the machines to and from all events throughout the launch tours.
For the iSC product line, I collaborated closely with Chromaline’s Creative Coordinator and Marketing Director to develop a cohesive nomenclature for the company's full suite of chemicals, creating a unified system that aligned with the brand’s evolution. Alongside the nomenclature, I supported the refinement of the product logo and helped integrate the updated identity into the label designs. Our approach modernized the line while preserving the familiarity and trust Chromaline’s customers rely on.
This collection showcases product and machine part photography created for IKONICS Imaging, including studio-lit images and isolated background-removed visuals. Each asset was produced to provide versatile, high-quality imagery for website use, marketing materials, and product documentation. I also created a social-ready product video highlighting the featured Smart Application Kit to support promotional campaigns.
Laser THICK Product Launch (Case Study)
Introducing a new generation of Laser Mask Film by IKONICS Imaging.
See how research-driven strategy and collaboration turned feedback into innovation in this product launch →
